1. Best sign-up bonus
2. Large betting limits
3. Lifetime VIP reload bonus program

1. Does not offer lines on most niche sports (though eSports is offered)
2. Withdrawals only processed Monday thru Friday
3. Lacks a poker room

As a relative newcomer to the sportsbook industry, BetNow understands the value of sign-up and reload bonuses to acquire and retain clients. Thus, it offers the best bonuses in the business. Unlike some sportsbooks, which offer bonuses in the form of a free play, BetNow’s bonuses are in the form of CASH, so they are much more valuable. For new sign-ups, BetNow offers a very generous 50% cash welcome bonus, up to a max of $1,000, with an 8x rollover. But it doesn’t just stop there. BetNow also has a Lifetime VIP Program where clients can receive a cash reload bonus with just a 3x rollover, provided the client deposited at least $500 on his initial deposit. If a client deposited at least $500 on his initial sign-up, then his cash reload bonus would be 10% for life. But if the initial deposit was $2,000 (or more), then the cash reload bonus would be 15% for life.

BetNow has a wide range of deposit options. You can choose to use a credit card ($1,000 max), Bitcoin ($40,000 max), bank wire ($50,000 max), MoneyGram ($1,000 max) or Zelle ($5,000 max). Withdrawals are only processed Monday through Friday, but there are multiple ways to receive your money. Bitcoin ($2,500 max) is the most popular method. It’s free, and the payout generally arrives within 24 hours, though BetNow’s guidelines say “within 48 hours.” Other methods come with a fee, and include direct deposit ($1,500 max), bank wire ($4,000 max), cashier’s check ($3,000 max) and MoneyGram ($300 max).

BetNow has industry-standard -110 odds on sports like football and basketball. But on the popular moneyline sports (baseball, hockey), BetNow offers a 10-cent line (i.e., a dime line) all the way up to -190. So, if the Houston Astros are -190 vs. the Anaheim Angels, the odds on the underdog would be +180. Sharp bettors understand the value of a dime line, and flock to BetNow for that reason. Even better: BetNow is not one of those books that copies the odds of other industry leaders; instead it puts out its own, unique odds. Gamblers who want accounts at multiple sportsbooks in order to shop the lines are well-advised to join BetNow.

At the time of this review (2020), BetNow’s motto was “We Make It Simple.” Certainly, that philosophy has informed its website design. There are no bells and whistles at its site. Instead, clients are treated to an intuitive, clean, and easy-to-read site. But it lacks several attributes found at the really well-designed sites, like Bovada and MyBookie. For example, there’s not a “Featured Betting Odds” or “Next Events” section to highlight popular matches or games about to start. BetNow’s mobile platform is just like its desktop counterpart: it’s easy to navigate, has large buttons, and is intuitive. It is compatible with iOS and Android devices, and works fast, which is what bettors really need when they’re on the go.

BetNow has large betting limits — as much as $10,000 on an NFL side, and $5,000 on a college football, baseball, or NBA side — on game day. And its willingness to take big bets, along with unique odds, a baseball dime line, and the best sign-up and reload bonuses in the industry, has catapulted BetNow to the upper tier of sportsbooks.

BetNow offers live odds on virtually every event in the major sports leagues, as well as a lot of secondary events.

BetNow offers a racebook and a casino, but not a poker room. Its casino provides its players a 12% weekly rebate on net losses from Monday to Sunday, while its racebook gives bettors a 10% rebate on net losses each week. Unfortunately, at the racebook, there are caps on winnings from exotic wagers.

One much-appreciated feature at BetNow is its “Build Your Props” tool. This is popular among fantasy sports bettors who enjoy gambling on specific players rather than teams. BetNow’s tool allows one to choose a player (or players), statistic, and bet type to build a prop bet. You can bet on whether your favorite player achieves a specific statistic in a game, or outperforms a second player, based on that stat.

Also, BetNow has two fun promotions throughout the football and baseball seasons. In baseball, BetNow’s Grand Slam contest gives away $5,000 each week to contestants who pick the straight-up winner of 28 MLB games, along with the tiebreaker total. And in the NFL, BetNow’s King of the Hill contest awards $10,000 each week to the contestants who pick the winner of all the NFL games, plus the exact tie-breaker.

BetNow’s customer service is 24/7, of course, and offers support via email (support@BetNow.eu), live chat and telephone (1-844-823-8669).